We help businesses bring raw concepts to life as vivid creative stimulus that can be tested with consumers.
Founded by Dan Gallimore and Jon Miller in 2005, SwaG creates stimulus for:
Brand Innovation & NPD
Growing Core Brands
Cadbury Marvellous Creations
Cadbury spotted an opportunity to add some fun and magic into a static chocolate block category and asked SwaG to help them:
Develop written concepts, propositions, sub- brand and variant naming.
Create distinctive and engaging visuals of each concept for Qual test.
Deliver disruptive product format ideas.
Refine lead concept for Quant test and internal sign off.
LG10 Barley Mow Centre
10 Barley Mow Passage
London W4 4PH